Marketing · Content Strategy · Creative — Atlanta, GA
Sahana
Parekh
A marketer with a photographer's eye — I build brand and content strategies that look intentional and prove it with the numbers.
Emory Goizueta '26. I work across social, content, and campaigns — seeing the full picture while sweating the details that make it land.
About
I've spent my degree learning how brands grow — then proving it in the field. From a 45% follower jump to a reel that broke 11K views, I make creative work that's measurable, and analytics that stay human.
Selected Work
Three campaigns,
three sides of me.
Case Study 01 — Emory Pre-College Program
Social Media Strategy · 2025
As Marketing Intern I overhauled the program's brand identity and executed a targeted content strategy — growing the Instagram following 45% (1,100 → 1,600+), producing the program's highest-performing reel at 11.5K+ views, and serving as sole photographer to build an image library still in active use.
Relevant skills — Content Strategy · Reels · Brand Identity · Analytics
Case Study 02 — Edgewise Media
Creator Consulting
I analyze creator performance — follower growth, view velocity, engagement rate — and translate the data into concrete content moves: tighter thumbnails, cohesive feeds, and camera & lighting adjustments that raise production value without raising budget.
Added negative space and a consistent palette — fewer, stronger posts.
Changed lens and warmed color temperature to improve face framing.
Relevant skills — Thumbnails · Event Photography · Videography / Framing · Performance Analytics
Case Study 03 — Nonprofit Campaign
Epilepsy Awareness
A cause I founded in 2021 and still run — raising awareness and funds for epilepsy research. Yearly fundraisers have raised $4,000+ for the Epilepsy Foundation of America, powered by ongoing multi-channel awareness campaigns I plan and manage. In 2025 I co-founded FEAT at Emory, extending the work to campus programming and partnerships.
Relevant skills — Campaign Management · Nonprofit Marketing · Community Building · Fundraising
Beyond the case studies
Experience & leadership
Produce 3–5 live performances monthly and direct annual recital operations for 150+ dancers, while creating recruitment content across Instagram, YouTube & Facebook — including a 20-dancer ensemble at the Diwali Dance Fest at Walt Disney World.
Planned and promoted the Italian–Japanese Business Night for 200+, running logistics, the promo campaign, and event photography. Featured as the face of program outreach in the study-abroad video and recruitment flyers.
Shot campus events monthly for Emory clubs and organizations, provided paid headshot services, and completed professional workshops in editing, flash, and event photography.
Built Emory's epilepsy-awareness org from launch, ran content strategy for its Instagram, and organized a Seizure First Aid training with the Epilepsy Foundation of Georgia that certified 15 students.
Portfolio Work
Photography & Performance
The photographer's eye behind the marketing. Portrait, event and sports photography, plus a lifetime in Kathak dance (Associate Degree) — the creative range that makes my content feel intentional.
